Restore Revenue Momentum.Rebuild the GTM Engine.Scale Profitably.
Hands-on commercial leadership for B2B businesses ready to recover growth, convert more pipeline into bookings, expand into new markets, and build a repeatable engine for profitable scale.
$1B+ Revenue Contribution | P&Ls up to $125M | Teams up to 1,700
A commercial executive who stays in the work.
Barry Dalton is a proven global commercial executive with senior CCO, COO, CIO, SVP, and global practice leadership experience across CX technology, SaaS, professional services, and CX BPO.
He has delivered revenue, bookings, and operating profit by building digital services portfolios and launching and growing services businesses. His commercial leadership spans growth recovery, sales execution, market expansion, GTM build-out, and profitable scaling.
Barry is hands-on and commercially accountable. He diagnoses pipeline quality, deal progression, win/loss drivers, sales productivity, and forecast accuracy, then directs action toward measurable results.
Player-coach by design. Barry personally develops relationships, generates early pipeline, wins strategic deals, and enters new markets and geographies, while building the sales team, KPIs, sales operations, and operating cadence that sustain growth.
Commercial Execution. Measurable Results.
GTM Reinvention for Revenue Growth & Margin Recovery
Growth in partner services annual contract value (ACV) over 12 months.
Year-over-year increase in operating profit, reaching $18M.
Of booking target achieved.
The challenge
Business-unit revenue and operating margin had declined for more than eight quarters, while average total contract value (TCV) eroded by 30%.
The execution
- Launched a $100M AI-powered CX technology and digital services business in three months.
- Secured a new global partnership.
- Implemented sales operations discipline, pipeline rigor, and new performance KPIs.
- Reengineered utilization management discipline to improve operating performance.
The $100M figure describes the scale of the business launched within three months. It is not realized revenue. Results reflect the time frames stated above.
How Barry Creates Commercial Impact
Diagnose the Revenue Engine
Analyze pipeline quality, deal progression, win/loss drivers, sales productivity, and forecast accuracy. Identify what is preventing deals from closing.
Focus on What Drives Bookings
Pinpoint commercial constraints and concentrate sales effort on the highest-value activities that improve conversion and bookings.
Execute, Win, and Scale
Personally build pipeline, develop relationships, win strategic business, and establish the team, KPIs, and operating model required for repeatable, profitable growth.
Speed to insight, practical action, clear accountability, and measurable commercial impact. Not lengthy transformation programs or broad organizational redesign.
I partnered with Barry when he was launching our consulting services GTM program from the ground up, helping to move the company into its next evolution. It’s one thing to build on what is already in place; it takes a truly creative, visionary talent to create something from the ground up. Barry was personally instrumental in helping me close one of the largest sales of my career.
Engagement Opportunities
Fractional CRO / CCO
Hands-on commercial leadership to restore revenue momentum, improve pipeline conversion, and drive bookings.
Interim or Executive Leadership
Direct ownership of commercial performance during a critical growth, turnaround, or scaling period.
Market Entry & Sales Build-Out
Personally open doors, build pipeline, win early customers, expand into new geographies, and establish the sales team and model for growth.
Board & NED Advisory
Experienced commercial oversight, growth input, and performance accountability.
Barry operates at the level your business needs, from direct selling and pipeline development to executive leadership and building a scalable GTM operation.
Ready to Get Revenue Moving Again?
Whether you need to recover commercial performance, build pipeline in a new market, win strategic customers, or establish a GTM engine that can scale, let’s discuss the outcomes your business needs.